Diary notice: Save a Baby Month: May 2008 

2 January 2008

Diary notice: Save a Baby Month 1-31 May 2008

Sudden unexplained infant death – commonly referred to as cot death – is the UK’s biggest killer of babies over one month old, claiming the lives of around 300 infants every year.

Save a Baby Month, the Foundation for the Study of Infant Deaths’ new annual awareness and fundraising drive, aims to make sure that each and every parent of the more than 600,000 new babies born each year in the UK knows the steps they can take to reduce the risk of cot death.

We hope you will be interested in covering this important topic and would like to offer you access to the following range of interviewees, including experts and people whose lives have been touched by cot death:

• a real-life story interview with a parent who has suffered a cot death and who has gone on to have another child, including information about how FSID’s advice and support has helped them

• an in-depth interview with a paediatrician or other cot death expert explaining the research behind the advice we give on how to reduce the risk of cot death; the fundraising appeal for this year’s campaign is ‘£48 could save a baby’s life’ so the interviewee could also elaborate on this

• a demonstration of how a baby should be safely placed in its cot at sleep-time
• an interview with one of our helpline advisers about the support they provide to bereaved parents as well as to concerned parents who contact us seeking safe infant sleep advice, including the top 5 concerns of today’s parents

• an interview with a health visitor about parents’ concerns and how they advise parents on reducing the risk of cot death

• an interview with one of the volunteers, usually a cot death parent themselves, who staffs our evening helpline service, 365 days of the year, helping other bereaved parents

• an interview with one of our regional officers (covering England and Wales) on the work they do keeping health professionals and the police updated on best practice both in terms of the safe infant care advice that parents receive as well as how investigations are carried out when a baby dies

• an interview with a pathologist or other researcher on the research they do to find out more about the possible causes of cot death

• an interview with one of our fundraisers on what motivates them to raise funds for FSID.


To arrange an interview or for more information, please call:
Nicola Peckett, Communications Manager, 020 7227 5212 or out of hours 07981 899 827  Stacey Kerr, Communications Officer, 020 7227 5210

 

More Press releases »