Cause Related Marketing
Cause Related Marketing, where a product works with a “cause” for mutual benefit, is fast becoming a popular and successful way for charities to work with companies. According to Business in the Community (BiTC) 80% of consumers feel more loyal and positive about companies that choose to work with charities in this way. If price and quality were equal, consumers would prefer to buy a brand associated with a charity rather than one that is not.

We have an excellent track record of working on successful Cause Related Marketing partnerships, most recently with MAM UK, and we would bring this expertise to a partnership with your company.

CRM offers a number of benefits for companies and charities, including an increase in brand awareness and a competitive advantage as well as access to new audiences and increased sales. If you would like more information on working together on a CRM partnership, please contact lucy.cooper@fsid.org.uk

Sponsorship
Sponsoring an event or one of our baby safety publications is a fantastic way to demonstrate your support of us and gain valuable benefits for your business.

Partnership Packages include:

• Company logo on the front of the publication or displayed at an event
• Webpage dedicated to your support in the corporate section of the website
• Exposure in the Annual Review
• Branding opportunities in our highly popular newsletter, FSID News
• Relevant media activity

We have worked with the Chelsea Building Society and Ikea amongst others on highly successful sponsorship partnerships.

If you would like more information on sponsoring an event or a publication, please contact lucy.cooper@fsid.org.uk